SuperTennis have been given exclusive rights to show the US Open in Italy until 2027 after a new agreement was reached.
The USTA and SportCast reached the agreement as announced in a press release.
SportCast are the Italian Tennis and Padel Federation Group company that manages the SuperTennis TV channel in Italy.
In the press released the USTA confirmed they reached a five year agreement with SportCast for SuperTennis to show the US Open until 2027.
The deal means that SuperTennis will show the best daily matches live and delayed alongside coverage on the SuperTenniX digital platform, which gives FITP members and subscribers access to stream all matches across the two week tournament.
It also means that the US Open joins Wimbledon, Davis Cup and a number of ATP and WTA events to be shown on SuperTennis.
Chief Commercial Officer at the USTA, Kristen Corio, had this to say on today’s announcement, “SuperTennis has proven to be a trusted home for the sport in Italy,” Corio said in the press release.
“With a number of Italian players at the forefront of this rising generation of talent, it’s an exciting time to begin this new partnership and we look forward to working together with SuperTennis to continue growing the audience for the US Open.”
Meanwhile the president of Italian Tennis and Padel Federation, Angelo Binaghi, was delighted with the latest news and talked about the impact it has on Italian tennis, “The Italian Tennis and Padel Federation continues its development policy through the promotion of great tennis in our country, and with the founding of the SuperTennis channel 15 years ago, it brought back the sport of tennis to our dedicated audience,” Binaghi said.
“Alongside providing extensive coverage of Wimbledon, we are now proud to make another tennis Grand Slam available to all Italian tennis fans. The US Open is a tournament that has recently provided some incredible stories, including the historic 2015 US Open final won by Flavia Pennetta over Roberta Vinci.
“The level of access that SuperTennis can provide to its viewers will only contribute to the further promotion of tennis and the increased support of our national tennis players.”
This year’s US Open will take place from the 28th of August until the 10th of September with Iga Swiatek and Carlos Alcaraz looking to defend their titles.
