Novak Djokovic is undoubtedly one of the greatest tennis players of all time given his record-breaking career that has seen him claim 17 grand slam titles and win more prize money than any other player in history. He is an idol of thousands and is one of the most influential people in Serbia. The position is a great honour, but it is also one that places him under strict scrutiny at times.
This scrutiny opens him up for criticism. Just earlier this week he posted a video on his Instagram account of him training at a facility in Mallorca. Prompting accusations that he broke lockdown rules before it was later confirmed that the mistake lied with the owners of the venue. It could be argued that Djokovic gets a more hostile reception from the tennis community compared to his rivals Roger Federer and Rafael Nadal. Just look at last year’s Wimbledon final. With all of this in mind, there is fresh uproar over a recent chat he held and quite rightly so.
The world No.1 recently held a discussion with Chervin Jafarieh, who is known for his holistic approach to health. The purpose of their Instagram Live talk was to explain what Djokovic describes as the ‘natural detoxification process of the body.’ During one part of their discussion, they touched on the belief that the molecular structure of water can be changed by simply meditating or thinking. Basically, if you have bad thoughts, it will make bad water.
“I know some people that, through energetical transformation, through the power of prayer, through the power of gratitude, they managed to turn the most toxic food, or maybe most polluted water into the most healing water, because water reacts. Scientists have proven that in experiment, that molecules in the water react to our emotions to what has been said,” Djokovic said.
“I truly believe that we should continuously every single day remind ourselves when we sit, that we sit without cameras, without phones, without watching things and stuff. Or even worse, having nervous [and] conflicting discussions at the table with your close ones during your meal.”
The concept is based on research conducted by pseudo-scientist Masaru Emoto. However, the reason why Djokovic has come under fire for endorsing this view is because of the many questions surrounding it. First of all, it lacks scientific validity. In one article written by professor William Reville, he points out that Emoto was never a scientist (he was a doctor of alternative medicine) and conducted a triple blind study that actually disproved this theory which Djokovic has publicly promoted. Furthermore, EU-funded Germany water company mitte.co, says mainstream science has been unable to replicate Emoto’s findings because of the ‘unspecified techniques” used. It is also interesting to note that Emoto was offered to take part in the One Million Dollar Paranormal Challenge where he could prove his theory but declined.
Of course, people have their own beliefs and should never be criticised for them. Although Djokovic finds himself in a tough box. Due to his status, he has the ability to inspire and influence many. A lot of which he has already done for the good with his love and respect for everybody.
But in this case he should be held to account for giving such a high profile platform to Jafarieh. A person who has minimal information online.
Jafarieh is the mastermind behind wellness brand CYMBIOTIKA, which is a leading dietary supplement that is known for ‘creating pure, clinically-backed supplements.’ Looking at the website, it may appeal to many for numerous reasons. The products are said to help reduce anxiety, boost your immune system and calms the central nervous system. This sounds like a bunch of great products until you do look beneath the surface.
“We are not responsible if information made available on this site is not accurate, complete or current. The material on this website is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information.” The terms and conditions of the website read.
Researching further the Frequently Asked Questions of the CYMBIOTIKA website states that ‘results are not guaranteed.’
Despite these issues, there will likely be a surge of interest around these products. After all, if a top athlete like Djokovic has been taking similar health remedies, it must have positive effects? A perfectly justifiable reasoning, but also one that shows Djokovic’s responsibility concerning these matters.
It is not for me to say what he should or shouldn’t express. Djokovic is renowned for his mental strength on the court and standing up for what he believes in. As Mary Carillo from The Tennis Channel notes he is not one who doesn’t like change.
“It’s not a surprise Novak speaks in these ways. This I find particularly dangerous. He’s not the kind of guy whose favourite music changes in every room he moves in… I’m very disturbed that Djokovic and that other guy are saying you can change toxic water to drinking water.” She said.
Djokovic is a sporting icon and nothing changes that. His controversial chat has already gained more than 500,00 views and not necessarily all of it was bad. However, to give a platform to somebody who sells questionable products is one that should be concerning. After all, if they were perfectly fine, why would the company advise the public to look at other sources of information beforehand?
This is why I think it is right to criticise Djokovic.
