The Ilkley Trophy Celebrates Five-Year Landmark And Is Ready For A Bigger Event - UBITENNIS

The Ilkley Trophy Celebrates Five-Year Landmark And Is Ready For A Bigger Event

Ubitennis speaks with tournament director Charlie Maunder about the the goals and future aspirations of the British tennis tournament.

By Vanni Gibertini
10 Min Read
The Ilkley Lawn Tennis and Squash Club during the 2019 Ilkley Trophy (photo Twitter @ilkleytennis)

The Ilkley Trophy has celebrated this year the fifth edition of the Challenger Tournament combined with a women’s ITF World Tour 1000 event with another successful event that has brought to Yorkshire a number of world-class tennis players looking to conquer the winner’s prize that comprises a highly coveted main draw wild card for the Wimbledon Championships. This year’s winners, Dominik Koepfer and Monica Niculescu, secured the ultimate award at the end of two entertaining three-set finals played in front of a sold-out crowd that has taken advantage of a very fortunate week of weather to enjoy some fine tennis.

Created in 2014 contextually to the extension of the grass court “season” from two weeks to three weeks, the Ilkley Trophy has gone from strength to strength, steadily growing year after year to establish itself not only as the most important grass court tournament in the Challenger circuit, but also as a marquee event in Yorkshire’s summer calendar. The organizing committee, led by the Manager of the Ilkley Lawn Tennis and Squash Club, Charlie Maunder, who also doubles up as Tournament Director, has managed to create a really unique atmosphere that everyone seems to enjoy.

Before the final day of the tournament, we have managed to spend a few minutes with Charlie (everyone calls him this way), who we have been told is not too comfortable with media, preferring to let his work speak for himself, but in this case he was kind enough to talk to us. Or he was just cornered by his fellow team members and given no choice… we will never know.

How do you think this edition went?
This is the best year we have had. And so far, we have been able to say it every year, each year we have jumped up a couple of steps. This year has been a lot smoother, with a lot less stress. All the organization, all the contingencies, everything worked well, the team has done it before, we have a lot of familiar faces. The courts held up really well, where we are sitting now [just behind Centre Court] just 12 weeks ago was under water because of a flood, so it has been a tough preparation that required us to remain focused all the way through. The feedback I have received is very positive: players, officers, spectators, everyone seems to have had a great time, we have created a real atmosphere around the event.

What kind of resources is the club dedicating to the organization of this event?
There is a small team of club employees, two-three of us, who work at setting up the tournaments, with the cooperation of the volunteers who make up most of the operations team. We meet once a month throughout the year to coordinate our efforts, but most of all we have managed to put together a really great team of volunteers that come back year after year, 150 to 200 volunteers between club members, students coming back from university, the all swarm us every year to meet the demands of organizing this event. Without volunteers it would be impossible for us to deliver what we deliver, so credit to these people.

How many spectators will you have this week?
We will have something between 13,000 to 15,000 spectators. We have been sold out Friday, Saturday and Sunday. Tuesday was also a big day, after a wet Monday, Paul Jubb helped us draw a big crowd on Centre Court on a weekday, so numbers are fantastic.

Do you benchmark yourselves against other tournaments, either Challengers or higher-level events, both in the UK or overseas?
No, not really. We looked around to learn a few things, but we just try to be Ilkley as best as we can be. We put on a festival for the members, we try our best to give the players the best experience we can offer. When you try to be someone else, I believe you set yourself up for failure, we just want to be quite unique, and I think we have achieved that: the buzz and the atmosphere around here is quite different.

This event is at the highest possible level in the ATP Challenger Tour and at the highest possible level in the Women’s ITF World Tour: is there any appetite to go further?

We are the new kid on the block, we are here, we are delivering and we want to push ourselves to go wherever this might take us. It’s a fine balance because we are at a level that the members of our club really enjoy: I am both the Tournament Director and the Club Manager and at the moment I have a very good control of the event, and we like that. We are open to challenge ourselves and try something bigger, we like the combined event, and we wouldn’t say no should the opportunity present itself.

There is a week “for sale” on the ATP Tour at the moment: it would be the week after your current slot. Are you aware of it?
Yes, I am.

Have you thought about applying?
The next week is a tough week because it’s the week immediately before Wimbledon and it is at the same time as the Wimbledon ‘qualies’. We need to be aware of the amount of tennis that we would have with that new date compared to what we have now: the two ‘Challengers’ we are hosting now showcase great tennis players, there is the romance of a potential wild card for Wimbledon. You have to be sure what you give up, the grass isn’t always greener on the other side, but we could do that as well: I am not afraid to do a back to back!

Have you thought of organizing other events throughout the year?
We have looked at different things, but the nature of the club is a members’ club, it’s key that we don’t take too much time away from the members and their ability to play on their courts. We have to be careful not to turn this facility into just a tournament venue, because our members and their families need to come first.

But the two things should not necessarily be mutually exclusive. Everybody in the world of tennis knows that Alexander Zverev loves Yorkshire and Yorkshire’s accent: the videos of him interacting with Johanthan Pinfield at Roland Garros have become viral. Have you thought of organizing and event to get him up here, or any other player for that matter?
We do need to look at how we attract the bigger names, it’s something we are missing out a little bit. Of course, we get wild card request, normally they go to the Brits [through the LTA]: potentially it would be nice to have a ‘club wild card’, an invite we can dispose of at our leisure so that we can attract a player that maybe hasn’t gotten in at Queen’s or wants to play a bit more on grass.

What was the biggest challenge that you faced this year?
Nothing major, nothing detrimental. I believe the big improvement we need to look into is how we would handle the eventuality of playing the final rounds indoor, should the weather not cooperate. At the moment we have no facilities to host spectators in our indoor courts, and we don’t really have a way to easily accommodate 800-900 people, so this is one aspect that we will need to improve for the next editions.

 

 

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