The International Tennis Federation and BNP Paribas have extended their partnership for four more years from 2017 to 2021. The agreement includes the sponsorship by PNP Paribas of the Davis Cup, the Fed Cup and the Junior Davis Cup and the Junior Fed Cup and the biennal Worlwide Coaches Conference.
The announcement was made in Ghent during the Davis Cup Final between Belgium and Great Britain. The formal signing of the contract will be held in Ghent on 28th November with ITF President David Haggerty and BNP Paribas Chief Executive Officer Jean-Laurent Bonnaté.
“With BNP Paribas, we will celebrate our 15th year of partnership in 2016. Their long-running love affair with tennis, that started in 1973 with Roland Garros, has benefited our sport in countless ways. BNP Paribas is an excellent strategic partner and with this renewal of our contract, we will take Davis Cup and the Fed Cup and our properties by BNP Paribas to new levels of global popularity and success”, said Haggerty.
