It could be forgiven to think that an American firm is in charge of supplying the fitness equipment for the United States Tennis Association (USTA). In actual fact, it is a company based thousands of miles away in Cesena, Italy.
In July Technogym signed a deal to become the ‘official fitness supplier’ for the USTA Billie Jean King National Center in Flushing, N.Y., and the USTA National Campus at Lake Nona in Orlando, Fla. Under the agreement, the company will provide a series of cardio and strength training products aimed to ‘redefine the exercise environment.’
The scale of the deal is huge. The Billie Jean King Center is the venue of the upcoming US Open. A New York stadium complex containing 22 courts inside its 46.5 acre location. Meanwhile, the national campus in Orlando has a massive 100 court’s spread across 64 acres of land.
“We are proud to partner with USTA to provide state of the art fitness equipment and connected wellness technology solutions,” said Nerio Alessandri, Founder and President, Technogym. “Technogym has a long history of supporting champions around the world and across many disciplines, and we are excited to see the next generation of tennis champions emerge from USTA.”
Technogym was founded in 1983 by Italian entrepreneur Alessandri. Over its 34-year history, the company has become a heavyweight in the sports equipment business. In 2016 they achieved a revenue of over 555 million Euros. Their partnerships have included multiple Olympic Games, two Formula One teams (Ferrari and McLaren), AC Milan, FC Juventus, Inter Milan, Chelsea, Paris St Germain as well as other ventures. They have over 2000 employees and 13 branches across the world.
Reflecting upon Tchnogym’s partnership with the USTA, Alessandri hopes his company will help develop the future stars of the game.
“We are proud to partner with USTA to provide state of the art fitness equipment and connected wellness technology solutions,” he said. “Technogym has a long history of supporting champions around the world and across many disciplines, and we are excited to see the next generation of tennis champions emerge from USTA.”
The USTA National campus will be the testing centre for Technogym, where they can develop new ideas. The new equipment will be demonstrated by both players and coaches of the USTA.
